Simple Tips And Effective Email Marketing Strategies

by Guest Blogger on May 18, 2012

Email marketing, while very effective, can also be difficult to use. How, for example, do you go about collecting the email addresses you need to start a campaign? How can you market through email effectively? This article will answer these questions and many more. Remember these tips so your email marketing is as useful as possible.

Create subjects which are succinct. Short subject lines with less than 60 characters will grab your reader’s attention and make them more likely to open your email. If you absolutely must have a longer subject line, craft it such that the part you absolutely need recipients to see is in the first 60 characters. That way, it’s less likely to get cut off by email clients.

When sending messages to your email marketing list, make sure to include your brand logo and colors. You regular subscribers already are accustomed to the designs, colors and logo that is associated with your site. Consistent style and design between your emails and your website will reduce the odds that subscribers will delete your emails.

Show your consumers that you give importance to their time by sending them emails containing worthwhile information. Do not bore or overwhelm them with strong sales tactics. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.

Don’t send important information out around a major holiday. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Of course, there are always exceptions. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.

Before sending your email, make sure you’ve tested all the embedded links. The email is useless if customers can’t get onto your website because of a broken link. This can also erode your readers trust because they become less confident in your business as a result of a faulty email.

Make email previewers work for you by taking advantage of preheader material. The first sentence or line of text at the top of your message is known as the preheader. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.

Using email as a marketing idea is often successful, but there are possible problems a company faces. One problem companies face is gathering emails to send the marketing to. Other businesses struggle with how to properly design marketing emails. By following the helpful tips in this article, you will be able to dodge any issue that may arise with your email marketing campaign. Take advantage of this advice and be sure your email marketing initiative produces results.

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